![]() ![]() We tend to see a natural uplift in sales of our juice brands in the category during the summer months and we would like to encourage retailers to maximise this opportunity.” “Tropicana and Naked in particularly are proving popular within the channel, with Tropicana Smooth the no 1 Chilled Juice & NFC, and Naked Green the no 1 Smoothie in the category. “Our hero SKU’S are perfect for on the go drinking, and with consumers back out there enjoying the sunshine with friends and family, they can stay refreshed all day. ![]() “We know that Chilled Fruit Juice & Smoothies remains an incredibly important category for retailers during the summer months when consumers are looking for more refreshing options to purchase,” said Lucy Kent, Head of Impulse at Tropicana Brands Group. ![]() With a huge £10,000 cash prize up for grabs for the winning retailer and another 10 x £500 runner-up prizes on offer, the campaign will run across hero SKUs from Naked, Tropicana and Copella ranges between 7 July and 15 September. Building on the success of last year’s trade-exclusive juice activation, Tropicana is offering retailers the chance to win even bigger cash prizes. ![]()
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